Boulevard vs Zenoti
Which nail and beauty salon software is right for your firm?
Quick Answer
Boulevard is better for upscale single-location and growing multi-location salons that want premium client experience without enterprise complexity. Zenoti is the enterprise choice for large salon chains with 5+ locations who need advanced analytics, AI-driven scheduling, and enterprise-grade customization. Boulevard is more affordable and faster to implement for teams under 50 staff.
At a Glance
| Boulevard | Zenoti | |
|---|---|---|
| Price Range | $176–$410/mo per location | Custom pricing (typically $200–$600+/mo) |
| Best For | Upscale salons and spas wanting premium client experience | Large multi-location chains and enterprise spa groups |
Feature Comparison
| Feature | Boulevard | Zenoti |
|---|---|---|
| Online Booking | ||
| Smart Scheduling AI | ||
| POS & Payments | ||
| Multi-Location Management | ||
| Enterprise Analytics | Good | Best-in-class |
| AI-Driven Upsell Prompts | ||
| Custom Membership Programs | ||
| Open API / Custom Integration | Limited | Extensive |
| Dedicated Implementation Support | ||
| Mobile App (Staff + Client) | ||
| HIPAA Compliance | ||
| Transparent Pricing |
Pricing Comparison
Boulevard Pricing
- Up to 5 professionals
- Booking & POS
- 100 texts, 500 emails/mo
- 25 GB storage
- Unlimited professionals
- Advanced features
- 250 texts, 1,000 emails
- 50 GB storage
- All Premier features
- Forms add-on included
- 2,500 texts, 10,000 emails
- 100 GB storage
- Bespoke features
- Advanced APIs
- Enterprise integrations
Zenoti Pricing
- Single location
- Booking & scheduling
- POS
- Basic reporting
- Multi-location
- Advanced analytics
- Marketing automation
- Staff management
- Full enterprise suite
- AI features
- Open API
- Dedicated CSM
Who Should Choose What?
✅ Choose Boulevard if...
- You have 1–5 locations and want transparent, published pricing
- Client experience is your differentiator — Boulevard's client journey tools are exceptional
- You want faster implementation (weeks vs. months for Zenoti)
- Your budget is $175–400/mo per location rather than enterprise-level spend
- You're a premium salon or spa focused on upscale client experience
✅ Choose Zenoti if...
- You have 5+ locations and need true enterprise-grade multi-location management
- You need HIPAA compliance for medical spa or wellness services
- Advanced AI scheduling and demand forecasting are priorities
- You need extensive custom integrations with ERP, loyalty, or third-party systems
- You have a dedicated IT team to support complex implementation
Frequently Asked Questions
Is Boulevard or Zenoti better for a luxury day spa?
Boulevard is typically better for a single luxury day spa — its client experience tools, smart scheduling, and membership management are specifically designed for premium self-care businesses. Zenoti is more appropriate when you have multiple spa locations and need enterprise-level analytics and cross-location management.
How does Zenoti pricing compare to Boulevard?
Zenoti uses custom pricing (not publicly listed) that typically starts around $200–350/month for a single location and increases significantly for multi-location or enterprise deployments. Boulevard publishes its pricing: $176–410/mo per location on standard plans. For most salons, Boulevard is more affordable and faster to evaluate.
Can Boulevard handle 10+ staff members?
Yes. Boulevard's Premier plan ($293/mo) handles unlimited professionals. The Prestige plan adds forms and more communication allowances. Boulevard is commonly used by salons with 10–30 staff members across all plans. For larger teams (50+), Zenoti's enterprise capabilities may be more appropriate.
Does Zenoti have better analytics than Boulevard?
For enterprise-level analytics — cross-location performance, predictive demand, AI-driven revenue insights — yes, Zenoti is more advanced. For typical salon analytics (revenue by service, staff performance, retention rates), Boulevard's analytics are excellent and more accessible. Zenoti's analytics advantage primarily matters for chains with 5+ locations.
How long does it take to implement Zenoti vs Boulevard?
Boulevard typically takes 2–6 weeks to implement with their onboarding team. Zenoti implementations for multi-location enterprise clients can take 2–4 months due to customization, data migration, and training requirements. Boulevard's faster time-to-value is a meaningful advantage for growing salons.
The Verdict
Boulevard is the better choice for premium salons and spas with 1–5 locations. Transparent pricing, exceptional client journey tools, and faster implementation make it the leading upscale salon platform. At $176–410/mo per location, it delivers enterprise-adjacent features at accessible pricing. Zenoti is the right choice for large chains with 5+ locations who need enterprise analytics, HIPAA compliance, and deep custom integrations. Its AI capabilities and open API justify the premium cost for large-scale operations.
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