Boulevard Review 2026
Premium salon and spa management for client-experience-focused businesses
Quick Verdict
Boulevard is the premium choice for upscale salons and day spas that want to differentiate on client experience. Its smart scheduling, automated text marketing, and intuitive staff tools make it the go-to platform for luxury beauty businesses. Starting at $176/mo per location, it targets the premium segment with transparent pricing and features designed to make every client interaction exceptional. It lacks payroll processing but excels at everything client-facing.
Boulevard Pricing (2026)
Annual billing saves 10%. Texts beyond plan allowance: $0.01–0.02 each. Payment processing fees apply at standard rates. Note: annual pricing is approximately 10% less than monthly rates shown.
Essentials
$176/mo per location
For small teams with simple operations
- Up to 5 professionals
- Booking & scheduling
- POS & payments
- 100 free texts/mo
- 500 free email blasts/mo
- 25 GB storage
Premier
$293/mo per location
For growing teams with complex needs
- Unlimited professionals
- Advanced scheduling features
- 250 free texts/mo
- 1,000 free email blasts/mo
- 50 GB storage
- Everything in Essentials
Prestige
$410/mo per location
Maximum features with bundled add-ons
- All Premier features
- Forms add-on included
- 2,500 free texts/mo
- 10,000 free email blasts/mo
- 100 GB storage
Enterprise
Custom
Bespoke plan for large complex operations
- Everything in Prestige
- Advanced APIs
- Enterprise integrations
- Dedicated success team
Complete Feature Breakdown
Scheduling
| Smart Scheduling | |
| Online Booking | |
| Multi-Staff Calendar | |
| Resource Management | |
| Consumer Marketplace | |
| Express Booking |
Marketing
| Text Marketing (Built-in) | |
| Email Campaigns | |
| Automated Campaigns | |
| Client Retention Campaigns | |
| Review Requests | |
| Loyalty Program |
Business
| POS & Payments | |
| Membership Management | |
| Gift Cards | |
| Commission Tracking | |
| Payroll Processing | |
| Forms & Consultation | Prestige or add-on |
Pros & Cons
Pros
- Best-in-class client experience tools — clients notice the difference
- Built-in text marketing is a genuine competitive advantage
- Smart scheduling optimizes appointment flow to minimize gaps
- Transparent, published pricing — no surprise costs
- Strong membership management for recurring revenue
- Excellent implementation support and onboarding
Cons
- No payroll processing — requires third-party solution
- No consumer marketplace for client discovery
- Text marketing costs extra beyond plan allowances
- Most expensive per-location pricing among mid-market platforms
Who Is Boulevard Best For?
✅ Boulevard is a great fit if...
- Premium salons and day spas differentiating on client experience
- Upscale businesses where text marketing drives real ROI
- Growing salon groups (2–5 locations) wanting a premium brand platform
- Salons transitioning from Vagaro or Mindbody to a premium experience
⚠️ You may want to look elsewhere if...
- Salons with W-2 employees who need payroll included
- Budget-conscious operations — $176/mo minimum is steep
- Salons where marketplace-driven client discovery is important
- Solo operators (GlossGenius is better value)
See How Boulevard Compares
Read our side-by-side comparisons featuring Boulevard.
Frequently Asked Questions About Boulevard
How much does Boulevard cost per month?
Boulevard pricing: Essentials $176/mo (up to 5 staff), Premier $293/mo (unlimited staff), Prestige $410/mo (all features). Annual billing saves ~10%. Prices are per location. Additional text messages beyond plan allowances are billed separately.
Does Boulevard have payroll?
No. Boulevard does not include payroll processing. You'll need a third-party payroll solution like Gusto, ADP, or Square Payroll for W-2 employees. Boulevard exports commission data that can feed into payroll systems, but the actual payroll processing is external.
Is Boulevard better than Vagaro?
Boulevard has a more polished UI, better client experience tools, and native text marketing. Vagaro has payroll, a consumer marketplace, and lower pricing ($50–90/mo vs. $176–293/mo). For upscale salons focused on client experience, Boulevard is better. For cost-conscious salons needing payroll, Vagaro wins.
Does Boulevard have a free trial?
Boulevard does not offer a self-service free trial. They require a demo call with their sales team before purchasing. This is standard for premium salon software vendors. The demo includes a live walkthrough of the platform tailored to your salon type.
Can Boulevard handle multiple salon locations?
Yes. Boulevard supports multi-location management with centralized client profiles, cross-location staff scheduling, and consolidated reporting. Each location has its own subscription cost. Boulevard is commonly used by premium salon groups with 2–8 locations.
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